PMInterviewLab

All Product Design Metrics Strategy Estimation Pricing Behavioral

All levels APM PM Senior PM Staff PM Director VP CPO

Estimate the ad revenue Shopify could generate by adding ads to Shopify Payments.

shopifyEstimation

How should Notion think about data as a competitive advantage for team workspaces?

How would you price Notion's Notion Databases differently for creators vs. enterprise?

How would you think about Airbnb's long-term stays in the context of platform disruption?

Estimate the infrastructure cost to add real-time collaboration to Salesforce's Einstein AI.

salesforceEstimation

How would you measure LinkedIn's LinkedIn Learning performance across different pricing tiers?

linkedinMetrics

Design a smart home integration for Snap's Snap Ads. What are the key interactions?

snapProduct Design

Tell me about a time you had to push back on a design lead's request at TikTok.

tiktokBehavioral

How many new users does Slack lose each year due to a poor workflow builder experience?

slackEstimation

Design a widget or quick-access experience for Salesforce's Salesforce Flow on mobile home screens.

Mykola Tkachenko

salesforceProduct Design

How would you design a metered billing system for Stripe's Stripe Terminal?

Design a student and nonprofit discount strategy for Uber's UberX.

How would you price Notion's new collaboration tools for Gen Z users?

Should Spotify let third-party apps build on audiobooks? What's the strategic calculus?

spotifyStrategy

How should Shopify position Shopify Markets against its top 3 competitors?

Taras Kravchenko

shopifyStrategy

How should Shopify think about data as a competitive advantage for Shopify Markets?

shopifyStrategy

Describe how you would onboard as a new PM at Amazon in your first 90 days.

Salome Khachidze

amazonBehavioral

How should Stripe think about AI as a strategic opportunity for Stripe Terminal?

Nataliya Savchenko

Should Salesforce launch a marketplace or keep Marketing Cloud as a standalone product?

salesforceStrategy

How would you redesign Meta's Messenger to reduce screen time while still providing value?

metaProduct Design

Tell me about a situation where you had to rebuild trust with users after a bad product experience.

slackBehavioral

Slack's activation rate increased 30% after a recent change. How do you validate it's real?

How many Figma files created are there in San Francisco?

Vitaliy Marchenko

slackEstimation

How would you improve the privacy controls in Airbnb's host tools without sacrificing usability?

airbnbProduct Design

Should Stripe go public, stay private, or explore acquisition? Defend your view.

How do you think about value-based pricing for Snap's AR lenses?

Bohdan Petrenko

What's LinkedIn's biggest strategic threat in the next 3 years?

linkedinStrategy

Design the settings page for Netflix's Top 10 feature. How do you make it approachable?

netflixProduct Design

How would you measure the quality of Apple's sharing feature?

Natasha Ivanova

Should Meta launch a marketplace or keep Messenger as a standalone product?

Describe a time you had to influence a team without direct authority.

spotifyBehavioral

How would you design a family sharing experience for Airbnb's Airbnb for Work?

airbnbProduct Design

You're launching a new Copilot-style feature at Microsoft. How do you approach the design?

microsoftProduct Design

Describe the hardest product tradeoff you've ever made.

googleBehavioral

Describe a time you had to rebuild a product strategy from scratch.

notionBehavioral

What's the most important feature missing from Meta's Facebook Groups today? How would you build it?

Natasha Ivanova

metaProduct Design

How would you identify the next $1B opportunity for Amazon adjacent to Amazon Prime?

How would you approach building a developer ecosystem around Spotify's Spotify Wrapped?

spotifyStrategy

Design a feature for Notion's Notion Forms that helps churned users get more value.

notionProduct Design

Apple's growth in Japan is slowing. What's your strategy for the next next 18 months?

How would you think about Netflix's Netflix Games in the context of platform disruption?

netflixStrategy

How do you approach building a team culture that's both ambitious and psychologically safe?

Brittany Walker

amazonBehavioral

What's Uber's moat in its core business, and how do you strengthen it?

How would you improve Apple's Siri to better compete with its top alternative?

Oleksandr Kovalenko

appleProduct Design

Design a dashboard for the TikTok TikTok Shop leadership team. What KPIs do you show?

How would you set the price for Apple's iCloud in the Middle East relative to the US?

What happens to Uber's UberX strategy if a key distribution partner cuts ties?

How would you build a network effects strategy for Microsoft's LinkedIn?

Andrew Thompson

microsoftStrategy

Should Twitter's Twitter Blue adopt a consumption-based pricing model? What's the tradeoff?

twitterStrategy

How do you distinguish signal from noise when analyzing TikTok's activation rate?

You're the PM for Spotify's audiobooks. What's your next quarter roadmap?

spotifyProduct Design

Tell me about a feature you shipped that failed. What did you learn?

Brittany Walker

figmaBehavioral

Design a dashboard for the Spotify Spotify for Artists leadership team. What KPIs do you show?

Design a widget or quick-access experience for Shopify's Shopify Markets on mobile home screens.

shopifyProduct Design

How would you set up an A/B test to improve virality coefficient for Apple's Vision Pro?

Design the settings page for Meta's Facebook Marketplace. How do you make it approachable?

metaProduct Design

Design a widget or quick-access experience for Slack's Slack AI on mobile home screens.

Stephanie Martin

slackProduct Design

How would you design a trial-to-paid conversion strategy for Shopify's Shopify Plus?

How would you improve Dropbox's Dropbox Dash to better compete with its top alternative?

Kayla Hernandez

dropboxProduct Design

Design a social feature for Uber's Uber Health that drives organic growth.

uberProduct Design

How would you track whether Twitter's Twitter Blue is creating long-term habit formation?

How would you price Spotify's new recommendation algorithm for churned users?

What's the right way to communicate a price change to international users on Spotify's podcast platform?

Should Uber monetize international users on Uber for Business through ads, subscriptions, or transactions?

Salome Khachidze

How do you think about value-based pricing for Google's Google Drive?

How would you estimate the NPS of Notion's Notion AI before conducting any surveys?

notionEstimation

How would you define the north star metric for Microsoft's GitHub?

Taras Kravchenko

microsoftMetrics

How would you measure virality and word-of-mouth for Stripe's Stripe Issuing?

Mikhail Sokolov

How would you personalize the home screen of Stripe's Stripe Issuing for churned users?

Luka Gabrichidze

stripeProduct Design

How should Snap think about vertical integration for its Snap Ads supply chain?

Describe a time you had to manage a difficult product launch with many unknowns.

Vitaliy Marchenko

appleBehavioral

How would you measure whether Notion's Notion Calendar is building brand loyalty?

Design an alerting system for Uber's UberX that catches regressions early.

What happens to Stripe's Stripe Issuing strategy if a key distribution partner cuts ties?

Design a metric to measure the quality of Spotify's payment experience over time.

How do you manage up when your manager and you disagree on priorities?

notionBehavioral

How would you design a leading indicator for Google's conversion rate before it becomes a problem?

How would you improve Meta's Meta Quest to better compete with its top alternative?

metaProduct Design

How would you build a network effects strategy for Salesforce's Service Cloud?

salesforceStrategy

Design an alerting system for LinkedIn's LinkedIn Learning that catches regressions early.

linkedinMetrics

Describe a time you had to make a product decision under extreme time pressure.

Mariam Janjgava

notionBehavioral

Twitter is considering raising the price of Twitter DMs by 25%. How do you evaluate this?

What features would you add to Uber's Uber Freight to increase engagement among new users?

uberProduct Design

Design a notification system for Microsoft's Office 365 that doesn't feel spammy.

Taras Kravchenko

microsoftProduct Design

How do you evaluate whether a product you built is actually creating value for users?

amazonBehavioral

Estimate the number of customer support tickets Meta receives for Meta Quest per month.

Mykola Tkachenko

How would you redesign the profile page on Dropbox's Dropbox Sign to better reflect user identity?

dropboxProduct Design

Estimate the ad revenue Netflix could generate by adding ads to Netflix Games.

Nataliya Savchenko

netflixEstimation

How would you design a trial-to-paid conversion strategy for Spotify's Discover Weekly?

Kayla Hernandez

What's the right timing for Uber to enter a new market with Uber Green?

Estimate the number of customer support tickets Airbnb receives for Airbnb for Work per month.

airbnbEstimation

Salesforce just shipped a major redesign. How do you know if it was successful?

salesforceMetrics

How should Snap allocate R&D investment between Snap Ads and new bets?

Mykola Tkachenko

How do you handle it when engineering pushes back on a timeline you've committed to?

twitterBehavioral

Design a feature for Meta's Threads that helps creators get more value.

Kayla Hernandez

metaProduct Design

Tell me about the most impactful product change you've ever made. How did you measure impact?

Mykola Tkachenko

figmaBehavioral

How would you measure the impact of Shopify's Shopify Audiences on enterprise customers?

Design a wearable companion experience for Slack's Slack Connect.

slackProduct Design

Estimate the number of churned users who would pay for LinkedIn's premium tier.

linkedinEstimation

How many GitHub commits would be needed to staff Spotify's podcast platform support team?

spotifyEstimation

Describe how you would onboard as a new PM at Dropbox in your first 90 days.

dropboxBehavioral

How would you approach setting a launch price for Snap's brand new Snap Ads?

Design a tiered pricing page for Dropbox's Dropbox Replay that maximizes conversion.

How would you define the north star metric for Uber's Uber Eats?

What does a healthy engagement rate trend look like for Microsoft's LinkedIn during the holiday season?

Taras Kravchenko

microsoftMetrics

How many creators would switch to a competitor if Microsoft raised Surface prices by 20%?

microsoftEstimation

What would a completely voice-first version of Apple's iPhone look like?

appleProduct Design

How would you model the revenue impact of adding a free tier to Amazon's Amazon Logistics?

Tamar Chikvanaia

Design a dashboard for the Stripe Stripe Billing leadership team. What KPIs do you show?

How would you design a trial-to-paid conversion strategy for Airbnb's co-hosting program?

Salome Khachidze

LinkedIn's customer acquisition cost looks great on web but terrible on mobile. What do you investigate?

Tamar Chikvanaia

linkedinMetrics

How would you design Google's Search differently if the primary market were Southeast Asia?

googleProduct Design

How would you size the market for a brand new tweet scheduling-type feature at Twitter?

Vitaliy Marchenko

twitterEstimation

What's the right geographic prioritization strategy for Microsoft's next expansion?

Brittany Walker

microsoftStrategy

How should Dropbox think about AI as a strategic opportunity for Dropbox Paper?

Brittany Walker

dropboxStrategy

What's the role of anchor pricing in Netflix's Netflix Originals upgrade flow?

How would you set quarterly OKRs for Uber's Uber Eats team?

Luka Gabrichidze

Describe a product decision where you had to make a call with incomplete data.

Stephanie Martin

googleBehavioral

Dropbox is considering launching a freemium tier for Dropbox Sign. Pros, cons, and recommendation.

Levan Gogichaishvili

dropboxStrategy

How do you deal with engineering leads who keep adding scope to the roadmap?

Davit Tsiklauri

googleBehavioral

How would you personalize the home screen of Microsoft's GitHub for small business owners?

microsoftProduct Design

Notion is considering raising the price of Notion Forms by 25%. How do you evaluate this?

How would you think about Apple's Vision Pro in the context of platform disruption?

Design a smart home integration for Microsoft's Azure. What are the key interactions?

Tamar Chikvanaia

microsoftProduct Design

How would you redesign Netflix's search experience to better serve new users?

netflixProduct Design

Netflix's lifetime value is flat for 3 months despite shipping 10 features. What do you investigate?

How would you simplify TikTok's TikTok Shop for mobile users who are new to the category?

Levan Gogichaishvili

tiktokProduct Design

How would you estimate the latency impact of adding recommendation algorithm to Shopify's Shopify Markets?

shopifyEstimation

What's the most important feature missing from Spotify's Spotify DJ today? How would you build it?

spotifyProduct Design

How would you design a referral credit system for Microsoft's Surface?

microsoftPricing

How should Meta think about vertical integration for its Instagram Reels supply chain?

Tell me about a time you had to represent the voice of the customer in a difficult internal debate.

Salome Khachidze

appleBehavioral

What happens to Amazon's Amazon Prime strategy if a key distribution partner cuts ties?

Describe a situation where you had to say no to a very important stakeholder.

Design a pricing model for Snap's Snap Spectacles entering the enterprise market.

Figma's revenue per user dropped 20% week over week. Walk me through your investigation.

Walk me through how you'd improve the onboarding experience for Dropbox's Dropbox Replay.

dropboxProduct Design

Estimate the carbon footprint of Snap's AR lenses infrastructure.

How would you set up an A/B test to improve revenue per user for Notion's Notion Databases?

Bohdan Petrenko

How would you think about Google's platform vs. product strategy for Google Pay?

Brittany Walker

What's the right international expansion strategy for Dropbox's Dropbox Sign?

dropboxStrategy

How would you price Stripe's Stripe Radar API for developers?

Design an alerting system for Airbnb's Airbnb for Work that catches regressions early.

Describe a time you had to influence a team without direct authority.

twitterBehavioral

Estimate the number of Figma files created created on Netflix's Netflix Ads tier in Q4.

Natasha Ivanova

netflixEstimation

What's the right success metric for Shopify's Shopify Markets feature targeting free tier users?

How would you size the market for a brand new Stripe Radar-type feature at Stripe?

stripeEstimation

Describe a product decision where you had to make a call with incomplete data.

Kayla Hernandez

dropboxBehavioral

Design a feature that helps enterprise customers on TikTok's TikTok Creator Fund find community.

tiktokProduct Design

You're onboarding as the new PM for Netflix's Top 10 feature. What metrics do you look at first?

How do you evaluate whether a product you built is actually creating value for users?

Mikhail Sokolov

stripeBehavioral

How would you approach adding AR features to Slack's Slack Connect?

slackProduct Design

Design a bundling strategy for Spotify's suite of products.

Irakli Mchedlishvili

How would you approach measuring Shopify's Shopify Audiences adoption in a new geographic market?

How do you measure power users satisfaction for Stripe's Stripe Radar without a survey?

What does the ideal sharing flow look like for Stripe's Stripe Tax?

stripeProduct Design

Design the error and empty states for LinkedIn's Creator Mode. What principles do you follow?

linkedinProduct Design

How would you estimate the revenue uplift from a 10% improvement in LinkedIn's churn rate?

linkedinEstimation

Snap is losing deals to a cheaper competitor on Spotlight. How do you respond?

How would you measure whether Notion's API platform is being used as intended?

Kayla Hernandez