PMInterviewLab

All Product Design Metrics Strategy Estimation Pricing Behavioral

All levels APM PM Senior PM Staff PM Director VP CPO

Estimate the ad revenue Shopify could generate by adding ads to Shopify Payments.

shopifyEstimation

What about fake user

What do you think of guru

What is your favorite music

Estimate the number of Uber rides taken in NYC per day

Facebook DAUs dropped 10% overnight — what do you do?

Estimate Starbucks' annual revenue in the US

How would you improve Google Maps?

Stephanie Martin

googleProduct Design

Tell me about a time you failed as a PM

How do you influence without authority?

Define success metrics for YouTube's homepage feed

Design a product for elderly users to stay connected with family

Davit Tsiklauri

How would you estimate the cost to serve one free tier users on Amazon's Amazon Music?

Mykola Tkachenko

amazonEstimation

How would you track whether Amazon's Alexa is creating long-term habit formation?

Nataliya Savchenko

How many GitHub commits happen per day in the US?

tiktokEstimation

How should Notion think about data as a competitive advantage for team workspaces?

Describe a time you had to rebuild a product strategy from scratch.

appleBehavioral

How do you measure new users satisfaction for Airbnb's long-term stays without a survey?

Luka Gabrichidze

How would you price Notion's Notion Databases differently for creators vs. enterprise?

Estimate how long it would take LinkedIn to reach 100M users for a new LinkedIn Events.

linkedinEstimation

How would you think about Airbnb's long-term stays in the context of platform disruption?

How would you personalize the home screen of Slack's workflow builder for new users?

Mykola Tkachenko

slackProduct Design

How should Notion think about the trade-off between Notion Forms growth and profitability?

TikTok's signup numbers are up but activation is flat. What's your hypothesis?

Estimate the infrastructure cost to add real-time collaboration to Salesforce's Einstein AI.

salesforceEstimation

You need to sunset a beloved feature in Dropbox's Dropbox Paper. How do you design the transition?

dropboxProduct Design

Uber's app store rating dropped from 4.5 to 3.8 in two weeks. What do you do?

Natasha Ivanova

How do you think about defensive vs. offensive strategy for Dropbox's Dropbox Replay?

dropboxStrategy

What does the ideal sharing flow look like for TikTok's TikTok LIVE?

tiktokProduct Design

Describe a product decision you regret. What would you do differently?

Christopher Martinez

shopifyBehavioral

How would you redesign Notion's Notion Forms to increase trust and safety for new users?

notionProduct Design

How do you think about value-based pricing for Figma's Figma Prototyping?

Describe a product decision you regret. What would you do differently?

Natasha Ivanova

notionBehavioral

You need to sunset a beloved feature in Slack's Slack Huddles. How do you design the transition?

Nataliya Savchenko

slackProduct Design

How would you estimate the annual value of international users to Spotify's Spotify DJ?

spotifyEstimation

How would you measure LinkedIn's LinkedIn Learning performance across different pricing tiers?

linkedinMetrics

How many Google searches does Airbnb's co-hosting program handle on Black Friday?

airbnbEstimation

How much does it cost Dropbox to acquire one new small business owners for Dropbox Replay?

dropboxEstimation

Design a smart home integration for Snap's Snap Ads. What are the key interactions?

snapProduct Design

How much storage does Slack need to power workflow builder?

slackEstimation

Tell me about a time you had to push back on a design lead's request at TikTok.

tiktokBehavioral

What's the right strategy for TikTok's TikTok Shop to win in a winner-take-all market?

Taras Kravchenko

How would you structure a freemium vs. paid tier for Airbnb's host tools?

Estimate the number of photos uploaded to Meta's Messenger per day.

Kayla Hernandez

Design an AI-powered assistant feature inside Dropbox's Dropbox Dash. What would it do?

Luka Gabrichidze

dropboxProduct Design

How would you measure price elasticity for Snap's AR lenses?

How do you balance quantitative and qualitative signals when making product decisions?

Andrew Thompson

What would a 5-year vision look like for Meta's Messenger?

How would you improve content discovery in Twitter's tweet scheduling for mobile users?

twitterProduct Design

How many new users does Slack lose each year due to a poor workflow builder experience?

slackEstimation

Netflix is seeing a spike in conversion rate. Is this good or bad? How do you diagnose it?

Walk me through how you'd measure the success of Google's Search referral program.

Should Slack launch a marketplace or keep workflow builder as a standalone product?

Design a widget or quick-access experience for Salesforce's Salesforce Flow on mobile home screens.

Mykola Tkachenko

salesforceProduct Design

How would you think about dynamic pricing for Slack's workflow builder?

Snap wants to launch a premium version of Snap Ads. How do you decide what goes behind a paywall?

How would you design a metered billing system for Stripe's Stripe Terminal?

How many enterprise customers does Spotify lose each year due to a poor Discover Weekly experience?

Natasha Ivanova

spotifyEstimation

Design a student and nonprofit discount strategy for Uber's UberX.

How would you price Notion's new collaboration tools for Gen Z users?

How would you track whether TikTok's TikTok Shop is creating long-term habit formation?

Andrew Thompson

Should Spotify let third-party apps build on audiobooks? What's the strategic calculus?

spotifyStrategy

Estimate the number of small business owners who abandon Figma's Figma AI checkout flow.

figmaEstimation

Estimate how many power users Google would need to hit $1B ARR within 2 years.

googleEstimation

How should Shopify position Shopify Markets against its top 3 competitors?

Taras Kravchenko

shopifyStrategy

How should Shopify think about data as a competitive advantage for Shopify Markets?

shopifyStrategy

Design a collaborative feature for Dropbox's Dropbox Paper that's optimized for async work.

dropboxProduct Design

How would you approach launching Amazon's Amazon Prime in a market where it has no brand?

What would you do if regulators started scrutinizing Stripe's Stripe Radar market position?

Danielle Campbell

How should Salesforce allocate R&D investment between Sales Cloud and new bets?

salesforceStrategy

How do you evaluate whether a product you built is actually creating value for users?

slackBehavioral

Tell me about a time cross-functional alignment broke down and how you fixed it.

Danielle Sanchez

salesforceBehavioral

How do you measure whether TikTok's TikTok Shop is cannibalizing another product line?

Should LinkedIn use usage-based pricing for Creator Mode? What's the tradeoff?

linkedinPricing

Describe how you would onboard as a new PM at Amazon in your first 90 days.

Salome Khachidze

amazonBehavioral

How would you identify the next $1B opportunity for Figma adjacent to FigJam?

How should Stripe think about AI as a strategic opportunity for Stripe Terminal?

Nataliya Savchenko

Walk me through how you'd report metrics to Salesforce's executive team in a weekly review.

salesforceMetrics

How do you manage up when your manager and you disagree on priorities?

Danielle Campbell

slackBehavioral

How many Figma files created does Slack need to launch workflow builder in a new country?

slackEstimation

How would you improve Figma's component libraries to better compete with its top alternative?

figmaProduct Design

Estimate Salesforce's Einstein AI market size in Europe.

salesforceEstimation

Should Salesforce launch a marketplace or keep Marketing Cloud as a standalone product?

salesforceStrategy

How would you redesign Meta's Messenger to reduce screen time while still providing value?

metaProduct Design

How should Amazon think about the trade-off between Amazon Advertising growth and profitability?

What's the right international expansion strategy for Stripe's Stripe Radar?

How should Amazon think about vertical integration for its Kindle supply chain?

How would you measure whether Microsoft's Surface is building brand loyalty?

microsoftMetrics

How would you evaluate a strategic pivot for Uber's Uber Green?

Mariam Janjgava

How do you evaluate the long-term revenue impact of reducing Snap's Snapchat Stories price by 15%?

Tell me about a situation where you had to rebuild trust with users after a bad product experience.

slackBehavioral

Slack's activation rate increased 30% after a recent change. How do you validate it's real?

How would you approach Google's M&A strategy to accelerate Android growth?

Brittany Walker

What's the right metric for Spotify's podcast platform to optimize for at its current stage of growth?

How many Figma files created are there in San Francisco?

Vitaliy Marchenko

slackEstimation

What's the right geographic prioritization strategy for Meta's next expansion?

How would you improve the privacy controls in Airbnb's host tools without sacrificing usability?

airbnbProduct Design

Should Stripe go public, stay private, or explore acquisition? Defend your view.

How do you think about value-based pricing for Snap's AR lenses?

Bohdan Petrenko

What's LinkedIn's biggest strategic threat in the next 3 years?

linkedinStrategy

Design the settings page for Netflix's Top 10 feature. How do you make it approachable?

netflixProduct Design

How would you measure the quality of Apple's sharing feature?

Natasha Ivanova

Should Meta launch a marketplace or keep Messenger as a standalone product?

Describe a time you had to influence a team without direct authority.

spotifyBehavioral

You're onboarding as the new PM for Stripe's Stripe Radar. What metrics do you look at first?

How would you design a family sharing experience for Airbnb's Airbnb for Work?

airbnbProduct Design

Shopify is seeing a spike in feature adoption rate. Is this good or bad? How do you diagnose it?

How many creators use Apple's Siri on a daily basis?

Matthew Anderson

appleEstimation

You're launching a new Copilot-style feature at Microsoft. How do you approach the design?

microsoftProduct Design

Describe the hardest product tradeoff you've ever made.

googleBehavioral

How should Slack approach content strategy to support Slack Canvas growth?

What metrics would you use to measure the success of Salesforce's Marketing Cloud launch?

Matthew Anderson

salesforceMetrics

How would you estimate the revenue uplift from a 10% improvement in Snap's customer acquisition cost?

How would you build a network effects strategy for TikTok's TikTok Ads?

Describe a time you had to rebuild a product strategy from scratch.

notionBehavioral

Estimate how many Gen Z users Snap could convert with a 30-day free trial for Snap Ads.

Salome Khachidze

What's Twitter's moat in its core business, and how do you strengthen it?

twitterStrategy

Should Dropbox offer a lifetime deal for Dropbox Replay? Analyze the economics.

Estimate the number of Amazon packages created on Figma's Figma Dev Mode in Q4.

figmaEstimation

Tell me about your most successful collaboration with an engineering lead.

Irakli Mchedlishvili

googleBehavioral

What's the most important feature missing from Meta's Facebook Groups today? How would you build it?

Natasha Ivanova

metaProduct Design

Describe your process for making a high-stakes product bet with significant uncertainty.

Danielle Sanchez

stripeBehavioral

Walk me through how you'd report metrics to Microsoft's executive team in a weekly review.

microsoftMetrics

What would you do if your time to value experiment showed conflicting results across Gen Z users?

How would you redesign Salesforce's Salesforce Flow for tablet and large-screen experiences?

salesforceProduct Design

How would you identify the next $1B opportunity for Amazon adjacent to Amazon Prime?

How would you approach building a developer ecosystem around Spotify's Spotify Wrapped?

spotifyStrategy

Describe a situation where customer data changed your mind about a product decision.

salesforceBehavioral

Figma's component libraries is losing market share to a niche competitor. What's your playbook?

Estimate the revenue opportunity for Airbnb if it expanded long-term stays to Canada.

Oleksandr Kovalenko

airbnbEstimation

Design a dark mode and accessibility overhaul for LinkedIn's LinkedIn Premium.

linkedinProduct Design

Tell me about a time you had to navigate political tension between two senior stakeholders.

Yaroslav Bondarenko

linkedinBehavioral

How would you redesign Spotify's Discover Weekly to reduce screen time while still providing value?

spotifyProduct Design

Design a feature for Notion's Notion Forms that helps churned users get more value.

notionProduct Design

Apple's growth in Japan is slowing. What's your strategy for the next next 18 months?

Walk me through how you'd build a weekly metrics review for the TikTok TikTok LIVE team.

How would you think about Netflix's Netflix Games in the context of platform disruption?

netflixStrategy

How would you improve Amazon's Kindle to better compete with its top alternative?

Elena Kuznetsova

amazonProduct Design

Should Salesforce acquire a fast-growing startup or build a competing product in-house?

salesforceStrategy

How do you approach building a team culture that's both ambitious and psychologically safe?

Brittany Walker

amazonBehavioral

What's Airbnb's biggest strategic threat in the next 3 years?

What's the right strategy for Microsoft's Office 365 to win in a winner-take-all market?

microsoftStrategy

What's Uber's moat in its core business, and how do you strengthen it?

Design a feature for TikTok's TikTok LIVE that helps enterprise customers get more value.

tiktokProduct Design

How would you improve Apple's Siri to better compete with its top alternative?

Oleksandr Kovalenko

appleProduct Design

Tell me about the most impactful product change you've ever made. How did you measure impact?

Design a dashboard for the TikTok TikTok Shop leadership team. What KPIs do you show?

Estimate the bandwidth required for TikTok's TikTok Shop during peak hours.

Taras Kravchenko

tiktokEstimation

How do psychological pricing principles apply to Twitter's Twitter Communities?

Should Apple's iCloud adopt a consumption-based pricing model? What's the tradeoff?

How would you set the price for Apple's iCloud in the Middle East relative to the US?

How would you rebuild Airbnb's trust with Gen Z users after a major product failure?

What happens to Uber's UberX strategy if a key distribution partner cuts ties?

How would you evaluate whether Snap's Snap Map is underpriced?

Mikhail Sokolov

How would you build a network effects strategy for Microsoft's LinkedIn?

Andrew Thompson

microsoftStrategy

How do you manage up when your manager and you disagree on priorities?

Mykola Tkachenko

linkedinBehavioral

How much does it cost Notion to acquire one new new users for Notion Calendar?

notionEstimation

Describe a time you had to manage a difficult product launch with many unknowns.

dropboxBehavioral

Design a notification system for Slack's Slack Connect that doesn't feel spammy.

slackProduct Design

Should Twitter's Twitter Blue adopt a consumption-based pricing model? What's the tradeoff?

twitterStrategy

Walk me through how you'd measure the success of Slack's Slack AI referral program.

Salome Khachidze

Tell me about a time you used A/B testing to resolve a disagreement about product direction.

How do you distinguish signal from noise when analyzing TikTok's activation rate?

LinkedIn is considering launching a freemium tier for Creator Mode. Pros, cons, and recommendation.

linkedinStrategy

You're the PM for Spotify's audiobooks. What's your next quarter roadmap?

spotifyProduct Design

How should Twitter think about data as a competitive advantage for Twitter DMs?

twitterStrategy

Tell me about a feature you shipped that failed. What did you learn?

Brittany Walker

figmaBehavioral

Design a dashboard for the Spotify Spotify for Artists leadership team. What KPIs do you show?

Design a widget or quick-access experience for Shopify's Shopify Markets on mobile home screens.

shopifyProduct Design

How would you set up an A/B test to improve virality coefficient for Apple's Vision Pro?

You're the PM for Twitter's Twitter Spaces. What's your next 3 years roadmap?

twitterProduct Design

Design a widget or quick-access experience for Apple's iCloud on mobile home screens.

appleProduct Design

Design the settings page for Meta's Facebook Marketplace. How do you make it approachable?

metaProduct Design

What guardrail metrics would you set when optimizing Amazon's time to value?

Design a widget or quick-access experience for Slack's Slack AI on mobile home screens.

Stephanie Martin

slackProduct Design

How should Stripe think about vertical integration for its Stripe Terminal supply chain?

Design a rewards/loyalty program for Meta's Facebook Marketplace. What's your framework?

metaProduct Design

How would you design a trial-to-paid conversion strategy for Shopify's Shopify Plus?

How would you improve Dropbox's Dropbox Dash to better compete with its top alternative?

Kayla Hernandez

dropboxProduct Design

How do you think about competitive pricing when a new entrant undercuts Slack's workflow builder?

Salome Khachidze

Design a social feature for Uber's Uber Health that drives organic growth.

uberProduct Design

How would you redesign Twitter's tweet scheduling for users with visual impairments?

Vitaliy Marchenko

twitterProduct Design

How do you handle it when a competitor ships a feature you were planning to build?

salesforceBehavioral

How would you track whether Twitter's Twitter Blue is creating long-term habit formation?

How would you price Spotify's new recommendation algorithm for churned users?

How would you measure the network effects of Salesforce's Sales Cloud?

salesforceMetrics

Walk me through how you'd report metrics to Amazon's executive team in a weekly review.

What's the right way to communicate a price change to international users on Spotify's podcast platform?

How would you think about grandfathering existing customers during a Uber price increase?

Danielle Campbell

How would you improve content discovery in Slack's Slack Canvas for enterprise customers?

slackProduct Design

Should Uber monetize international users on Uber for Business through ads, subscriptions, or transactions?

Salome Khachidze

How do you think about value-based pricing for Google's Google Drive?

How would you estimate the NPS of Notion's Notion AI before conducting any surveys?

notionEstimation

What does a healthy session length trend look like for Figma's FigJam during the holiday season?

How would you estimate TikTok's Duet feature user count if they had to rebuild from scratch?

tiktokEstimation

What happens to Figma's FigJam strategy if a key distribution partner cuts ties?

How would you think about dynamic pricing for Figma's Figma AI?

How would you redesign Salesforce's search experience to better serve new users?

salesforceProduct Design

Tell me about a situation where you had to rebuild trust with users after a bad product experience.

shopifyBehavioral

How would you define the north star metric for Microsoft's GitHub?

Taras Kravchenko

microsoftMetrics

Tell me about a time you had to push back on a sales team's request at Dropbox.

dropboxBehavioral

How would you measure virality and word-of-mouth for Stripe's Stripe Issuing?

Mikhail Sokolov

Estimate the total revenue Uber generates from Uber Reserve annually.

How would you personalize the home screen of Stripe's Stripe Issuing for churned users?

Luka Gabrichidze

stripeProduct Design

Should Netflix offer a lifetime deal for Netflix Ads tier? Analyze the economics.

Elena Kuznetsova

Estimate the number of Uber rides globally.

Bohdan Petrenko

shopifyEstimation

What's the most important feature missing from Salesforce's Salesforce Flow today? How would you build it?

salesforceProduct Design

How should Snap think about vertical integration for its Snap Ads supply chain?

Describe a time you had to manage a difficult product launch with many unknowns.

Vitaliy Marchenko

appleBehavioral

You need to sunset a beloved feature in Microsoft's GitHub. How do you design the transition?

microsoftProduct Design

How would you design a leading indicator for Netflix's activation rate before it becomes a problem?

How many Uber rides would Google generate if it launched Google Meet tomorrow?

Irakli Mchedlishvili

googleEstimation

How would you measure whether Notion's Notion Calendar is building brand loyalty?

How would you estimate the latency impact of adding recommendation algorithm to Meta's Facebook Marketplace?

Vitaliy Marchenko

Describe a time you had to make a product decision under extreme time pressure.

Salome Khachidze

stripeBehavioral

Design an alerting system for Uber's UberX that catches regressions early.

What strategic bets should Uber make in the next 2 years to stay relevant?

Design the settings page for Spotify's podcast platform. How do you make it approachable?

spotifyProduct Design

What happens to Stripe's Stripe Issuing strategy if a key distribution partner cuts ties?

Stripe's growth in Sub-Saharan Africa is slowing. What's your strategy for the next next quarter?

Salome Khachidze

How many free tier users would switch to a competitor if Airbnb raised co-hosting program prices by 20%?

airbnbEstimation

Estimate the number of Slack messages globally.

Design a metric to measure the quality of Spotify's payment experience over time.

How do you manage up when your manager and you disagree on priorities?

notionBehavioral

How would you measure price elasticity for Dropbox's team folders?

How do you prioritize when your entire backlog feels like P0?

How would you design a leading indicator for Google's conversion rate before it becomes a problem?

Tell me about a time you had to balance short-term business goals with long-term product vision.

stripeBehavioral

Uber just shipped a major redesign. How do you know if it was successful?

What would you do if Salesforce's session length was trending in opposite directions for international users?

salesforceMetrics

Design a new product that helps Stripe better serve small business owners.

stripeProduct Design

How would you approach Netflix's M&A strategy to accelerate Netflix Originals growth?

netflixStrategy

How would you redesign Airbnb's long-term stays to reduce screen time while still providing value?

airbnbProduct Design

How would you personalize the home screen of Meta's Instagram for churned users?

Natasha Ivanova

metaProduct Design

How would you measure the network effects of Twitter's Twitter Blue?

Should Uber use usage-based pricing for Uber Freight? What's the tradeoff?

Notion's Notion Databases is losing market share to a niche competitor. What's your playbook?

Yaroslav Bondarenko

How would you improve Meta's Meta Quest to better compete with its top alternative?

metaProduct Design

Describe a product decision where you had to make a call with incomplete data.

microsoftBehavioral

How would you build a network effects strategy for Salesforce's Service Cloud?

salesforceStrategy

Design an alerting system for LinkedIn's LinkedIn Learning that catches regressions early.

linkedinMetrics

How do you keep your team motivated when you're shipping work that won't be seen by users?

airbnbBehavioral

How would you define the north star metric for Amazon's Amazon Music?

Estimate the ad revenue Dropbox could generate by adding ads to team folders.

dropboxEstimation

Tell me about a time you had to navigate political tension between two senior stakeholders.

shopifyBehavioral

Design a live event or real-time experience feature for Meta's Meta Quest.

Stephanie Martin

metaProduct Design

How would you redesign Shopify's Shopify POS from scratch if you had no technical constraints?

shopifyProduct Design

Describe a time you had to make a product decision under extreme time pressure.

Mariam Janjgava

notionBehavioral

What's the right strategy to reduce Uber's dependency on a single revenue stream?

Mikhail Sokolov

How do you think about channel conflict when Netflix sells Netflix Ads tier direct and through partners?

Twitter is considering raising the price of Twitter DMs by 25%. How do you evaluate this?

What features would you add to Uber's Uber Freight to increase engagement among new users?

uberProduct Design

How would you price Meta's Instagram Reels differently for Gen Z users vs. enterprise?

How would you build a network effects strategy for Apple's Apple Watch?

Matthew Anderson

How would you evaluate a strategic pivot for Microsoft's Surface?

microsoftStrategy

Design a notification system for Microsoft's Office 365 that doesn't feel spammy.

Taras Kravchenko

microsoftProduct Design

How do you evaluate whether a product you built is actually creating value for users?

amazonBehavioral

How would you redesign Slack's Slack Connect to increase trust and safety for churned users?

Bohdan Petrenko

slackProduct Design

How would you estimate the annual value of enterprise customers to Dropbox's Dropbox Dash?

dropboxEstimation

Estimate the number of customer support tickets Meta receives for Meta Quest per month.

Mykola Tkachenko

How would you redesign the profile page on Dropbox's Dropbox Sign to better reflect user identity?

dropboxProduct Design

How would you evaluate a strategic pivot for Salesforce's Marketing Cloud?

salesforceStrategy

How would you price Twitter's tweet scheduling for the education market?

Stephanie Martin

How would you measure whether Salesforce's mobile app is being used as intended?

salesforceMetrics

Describe the hardest product tradeoff you've ever made.

linkedinBehavioral

Estimate the ad revenue Netflix could generate by adding ads to Netflix Games.

Nataliya Savchenko

netflixEstimation

Airbnb has a chance to partner with a major platform. How do you evaluate the deal?

How would you design a metered billing system for Shopify's Shopify Payments?

What's the right metric for Apple's App Store to optimize for at its current stage of growth?

Nataliya Savchenko

Describe a product decision you regret. What would you do differently?

netflixBehavioral

How would you design a trial-to-paid conversion strategy for Spotify's Discover Weekly?

Kayla Hernandez

Tell me about a time you had to simplify a product to make it better.

amazonBehavioral

How would you approach designing Salesforce's Einstein AI for emerging markets?

salesforceProduct Design

Describe a time you had to rebuild a product strategy from scratch.

What's the right timing for Uber to enter a new market with Uber Green?

Spotify's A/B test on audiobooks shows a 5% lift in activation rate but a 2% drop in retention. Ship it?

Estimate the number of customer support tickets Airbnb receives for Airbnb for Work per month.

airbnbEstimation

Salesforce just shipped a major redesign. How do you know if it was successful?

salesforceMetrics

What would a 5-year vision look like for Slack's Slack Connect?

How should Snap allocate R&D investment between Snap Ads and new bets?

Mykola Tkachenko

How would you estimate the NPS of Uber's Uber Reserve before conducting any surveys?

Estimate how many creators Microsoft could convert with a 30-day free trial for LinkedIn.

Mykola Tkachenko

microsoftEstimation

How much does it cost Stripe to acquire one new enterprise customers for Stripe Billing?

Elena Kuznetsova

stripeEstimation

How do you handle it when engineering pushes back on a timeline you've committed to?

twitterBehavioral

How would you measure whether Airbnb's Airbnb Experiences is healthy?

How do you evaluate the long-term revenue impact of reducing Shopify's Shopify Markets price by 15%?

Design a feature for Meta's Threads that helps creators get more value.

Kayla Hernandez

metaProduct Design

LinkedIn wants to enter the logistics market. Should they? How?

Crystal Collins

linkedinStrategy

Tell me about a time you worked with a designer who had a very different product philosophy.

dropboxBehavioral

How would you approach pricing strategy to win market share for Spotify's podcast platform?

spotifyStrategy

What's Netflix's strategy to turn enterprise customers into long-term loyal customers?

netflixStrategy

How would you estimate the revenue uplift from a 10% improvement in Salesforce's churn rate?

salesforceEstimation

How would you price Shopify's new sharing feature for small business owners?

Should Apple double down on Apple Music or diversify? Make the case.

Describe your process for making a high-stakes product bet with significant uncertainty.

airbnbBehavioral

How do you think about defensive vs. offensive strategy for Google's Search?

Spotify is considering raising the price of audiobooks by 25%. How do you evaluate this?

Estimate how many Stripe transactions are active on a Sunday morning.

stripeEstimation

What's the right strategy to reduce Netflix's dependency on a single revenue stream?

Brittany Walker

netflixStrategy

How would you size the market for a brand new Einstein AI-type feature at Salesforce?

salesforceEstimation

Describe a situation where you had to take ownership of a problem that wasn't officially yours.

How would you redesign Amazon's Amazon Fresh from scratch if you had no technical constraints?

amazonProduct Design

How would you simplify Meta's Meta Quest for mobile users who are new to the category?

metaProduct Design

Tell me about the most impactful product change you've ever made. How did you measure impact?

Mykola Tkachenko

figmaBehavioral

How would you estimate the latency impact of adding API platform to Google's Search?

googleEstimation

How would you measure the impact of Shopify's Shopify Audiences on enterprise customers?

Design a wearable companion experience for Slack's Slack Connect.

slackProduct Design

How do you approach building a team culture that's both ambitious and psychologically safe?

How would you price Apple's iPhone for the education market?

Mykola Tkachenko

Describe a time you had to advocate for Gen Z users internally against business pressure.

figmaBehavioral

How many Notion pages created happen per day in the US?

amazonEstimation

Walk me through how you'd report metrics to Notion's executive team in a weekly review.

Mikhail Sokolov

Estimate the number of churned users who would pay for LinkedIn's premium tier.

linkedinEstimation

What's the right way to communicate a price change to free tier users on Uber's Uber Reserve?

Estimate the cost of a 1-hour outage for Slack's Slack Connect.

Bohdan Petrenko

slackEstimation

How many GitHub commits would be needed to staff Spotify's podcast platform support team?

spotifyEstimation

How should Figma position Figma Dev Mode against its top 3 competitors?

How many Uber rides happen per day in the US?

shopifyEstimation

Design a dashboard for the Google Google Meet leadership team. What KPIs do you show?

How would you estimate the viral coefficient of Spotify's audiobooks?

spotifyEstimation

What guardrail metrics would you set when optimizing Notion's lifetime value?

How do you make sure your team understands the 'why' behind the work you're doing?

You need to sunset a beloved feature in Salesforce's Sales Cloud. How do you design the transition?

salesforceProduct Design

How would you evaluate a strategic pivot for Dropbox's Dropbox Paper?

Luka Gabrichidze

dropboxStrategy

Design the error and empty states for Notion's Notion Forms. What principles do you follow?

notionProduct Design

Describe how you would onboard as a new PM at Dropbox in your first 90 days.

dropboxBehavioral

How would you price Netflix's Netflix Games differently for creators vs. enterprise?

How would you approach setting a launch price for Snap's brand new Snap Ads?

What would you do if your engagement rate experiment showed conflicting results across free tier users?

microsoftMetrics

Design a tiered pricing page for Dropbox's Dropbox Replay that maximizes conversion.

How would you define the north star metric for Uber's Uber Eats?

How would you simplify Dropbox's team folders for churned users who are new to the category?

Mikhail Sokolov

dropboxProduct Design

How many free tier users does Shopify lose each year due to a poor Shopify Audiences experience?

shopifyEstimation

Describe a situation where customer data changed your mind about a product decision.

twitterBehavioral

How should TikTok think about the trade-off between TikTok LIVE growth and profitability?

Bohdan Petrenko

How would you measure whether Netflix's collaboration tools is being used as intended?

How would you measure the network effects of Apple's AirPods?

Vitaliy Marchenko

What does a healthy engagement rate trend look like for Microsoft's LinkedIn during the holiday season?

Taras Kravchenko

microsoftMetrics

Design a smart home integration for LinkedIn's LinkedIn Learning. What are the key interactions?

Irakli Mchedlishvili

linkedinProduct Design

You need to sunset a beloved feature in Twitter's Twitter Blue. How do you design the transition?

Bohdan Petrenko

twitterProduct Design

Tell me about the most difficult stakeholder you've worked with and how you managed the relationship.

googleBehavioral

How many creators would switch to a competitor if Microsoft raised Surface prices by 20%?

microsoftEstimation

What would a completely voice-first version of Apple's iPhone look like?

appleProduct Design

How would you model the revenue impact of adding a free tier to Amazon's Amazon Logistics?

Tamar Chikvanaia

Design a dashboard for the Stripe Stripe Billing leadership team. What KPIs do you show?

What does the ideal sharing flow look like for LinkedIn's LinkedIn Events?

Yaroslav Bondarenko

linkedinProduct Design

Should Apple's App Store be free with an ads model? Make the case.

What's the right strategy for Spotify's Spotify DJ to win in a winner-take-all market?

spotifyStrategy

How would you measure price elasticity for Spotify's Spotify Wrapped?

What's the right way to communicate a price change to Gen Z users on Figma's Figma AI?

Taras Kravchenko

What would you do if Shopify's virality coefficient was trending in opposite directions for churned users?

Irakli Mchedlishvili

How would you design a trial-to-paid conversion strategy for Airbnb's co-hosting program?

Salome Khachidze

How would you design a B2B version of Snap's AR lenses for enterprise customers?

Andrew Thompson

snapProduct Design

How do you measure whether Shopify's Shopify Plus is cannibalizing another product line?

LinkedIn's customer acquisition cost looks great on web but terrible on mobile. What do you investigate?

Tamar Chikvanaia

linkedinMetrics

How many Figma files created does Spotify need to launch podcast platform in a new country?

Levan Gogichaishvili

spotifyEstimation

How do you approach building products in a domain you're not an expert in?

shopifyBehavioral

How would you design Google's Search differently if the primary market were Southeast Asia?

googleProduct Design

How would you estimate the annual value of free tier users to Twitter's tweet scheduling?

Irakli Mchedlishvili

twitterEstimation

How would you build a network effects strategy for Figma's Figma Prototyping?

Levan Gogichaishvili

How would you measure trust and safety improvements in TikTok's TikTok Creator Fund?

How would you measure price elasticity for Shopify's Shopify Markets?

Salesforce's A/B test on Einstein AI shows a 5% lift in retention rate but a 2% drop in retention. Ship it?

salesforceMetrics

Design a rewards/loyalty program for Spotify's podcast platform. What's your framework?

spotifyProduct Design

How would you size the market for a brand new tweet scheduling-type feature at Twitter?

Vitaliy Marchenko

twitterEstimation

How would you design a family sharing experience for Amazon's Amazon Advertising?

amazonProduct Design

Design a metric to measure the quality of Amazon's notifications system over time.

What's the right geographic prioritization strategy for Microsoft's next expansion?

Brittany Walker

microsoftStrategy

How should Dropbox think about AI as a strategic opportunity for Dropbox Paper?

Brittany Walker

dropboxStrategy

Estimate how many Netflix hours streamed are active on a Sunday morning.

tiktokEstimation

Snap is launching Snapchat Stories in a price-sensitive market. How do you adapt pricing?

What's the role of anchor pricing in Netflix's Netflix Originals upgrade flow?

How would you set quarterly OKRs for Uber's Uber Eats team?

Luka Gabrichidze

Describe a product decision where you had to make a call with incomplete data.

Stephanie Martin

googleBehavioral

Tell me about a time you had to coordinate across multiple teams for a single product launch.

Luka Gabrichidze

twitterBehavioral

Dropbox is considering launching a freemium tier for Dropbox Sign. Pros, cons, and recommendation.

Levan Gogichaishvili

dropboxStrategy

Design a bundling strategy for Snap's suite of products.

You're onboarding as the new PM for Salesforce's Salesforce Flow. What metrics do you look at first?

salesforceMetrics

How would you improve the privacy controls in Uber's UberX without sacrificing usability?

uberProduct Design

How do you deal with engineering leads who keep adding scope to the roadmap?

Davit Tsiklauri

googleBehavioral

How would you identify the next $1B opportunity for Apple adjacent to Apple Watch?

Should Google launch a marketplace or keep Google Drive as a standalone product?

Davit Tsiklauri

Design a bundling strategy for Salesforce's suite of products.

salesforcePricing

Should Uber launch a marketplace or keep Uber Health as a standalone product?

What cross-device experience would you design for Snap's AR lenses?

snapProduct Design

How would you personalize the home screen of Microsoft's GitHub for small business owners?

microsoftProduct Design

Notion is considering raising the price of Notion Forms by 25%. How do you evaluate this?

How would you think about Apple's Vision Pro in the context of platform disruption?

Design a smart home integration for Microsoft's Azure. What are the key interactions?

Tamar Chikvanaia

microsoftProduct Design

How would you redesign Netflix's search experience to better serve new users?

netflixProduct Design

Netflix's lifetime value is flat for 3 months despite shipping 10 features. What do you investigate?

How would you simplify TikTok's TikTok Shop for mobile users who are new to the category?

Levan Gogichaishvili

tiktokProduct Design

Tell me about a time you had to navigate political tension between two senior stakeholders.

amazonBehavioral

How would you estimate the latency impact of adding recommendation algorithm to Shopify's Shopify Markets?

shopifyEstimation

What does a healthy revenue per user trend look like for Uber's Uber Reserve during the holiday season?

How should Slack respond to an emerging challenger entering its core market?

Stephanie Martin

What's the most important feature missing from Spotify's Spotify DJ today? How would you build it?

spotifyProduct Design

Walk me through how Uber should think about international pricing parity for Uber Green.

Should Slack monetize international users on Slack Huddles through ads, subscriptions, or transactions?

How would you design a referral credit system for Microsoft's Surface?

microsoftPricing

How should Meta think about vertical integration for its Instagram Reels supply chain?

Tell me about a time you had to represent the voice of the customer in a difficult internal debate.

Salome Khachidze

appleBehavioral

What's the most important feature missing from Airbnb's host tools today? How would you build it?

airbnbProduct Design

Microsoft's revenue per user is flat for 3 months despite shipping 10 features. What do you investigate?

microsoftMetrics

How would you measure the ROI of a recommendation algorithm improvement for Microsoft?

microsoftMetrics

What happens to Amazon's Amazon Prime strategy if a key distribution partner cuts ties?

Dropbox wants to enter the real estate market. Should they? How?

dropboxStrategy

Describe a situation where you had to say no to a very important stakeholder.

Tell me about a time you successfully changed the direction of a product mid-sprint.

amazonBehavioral

Design a pricing model for Snap's Snap Spectacles entering the enterprise market.

Airbnb's conversion rate dropped 20% week over week. Walk me through your investigation.

Nataliya Savchenko

Your team at Salesforce is tasked with improving Einstein AI. What would you prioritize first?

salesforceProduct Design

How many enterprise customers would switch to a competitor if Dropbox raised Dropbox Sign prices by 20%?

dropboxEstimation

Figma's revenue per user dropped 20% week over week. Walk me through your investigation.

Walk me through how you'd justify a price increase for Slack's workflow builder to the board.

Taras Kravchenko

How do you manage up when your manager and you disagree on priorities?

googleBehavioral

Walk me through how you'd improve the onboarding experience for Dropbox's Dropbox Replay.

dropboxProduct Design

How should Uber approach content strategy to support Uber Eats growth?

Stripe's app store rating dropped from 4.5 to 3.8 in two weeks. What do you do?

Matthew Anderson

Estimate the number of customer support tickets Google receives for Google Pay per month.

googleEstimation

Estimate the revenue opportunity for Uber if it expanded Uber Reserve to Japan.

Estimate the carbon footprint of Snap's AR lenses infrastructure.

How do you think about pricing power for Notion's Notion Databases?

Describe a product decision you regret. What would you do differently?

linkedinBehavioral

Meta wants to enter the B2B SaaS market. Should they? How?

How would you approach building a developer ecosystem around Shopify's Shopify Audiences?

Taras Kravchenko

shopifyStrategy

Describe a time you identified a product opportunity others had missed.

How would you set up an A/B test to improve revenue per user for Notion's Notion Databases?

Bohdan Petrenko

Estimate the ad revenue Snap could generate by adding ads to Spotlight.

Meta is launching WhatsApp in a price-sensitive market. How do you adapt pricing?

Vitaliy Marchenko

How do you think about channel conflict when LinkedIn sells LinkedIn Ads direct and through partners?

Taras Kravchenko

linkedinPricing

How would you make Shopify's Shopify POS more useful for enterprise customers during their first week?

shopifyProduct Design

How do you make sure your team understands the 'why' behind the work you're doing?

stripeBehavioral

Design a loyalty pricing tier for long-term creators of LinkedIn's LinkedIn Learning.

linkedinPricing

Estimate the number of photos uploaded to Salesforce's Marketing Cloud per day.

salesforceEstimation

How do you handle seasonality when evaluating Spotify's revenue per user?

How would you think about dynamic pricing for Netflix's download feature?

How do you think about defensive vs. offensive strategy for Slack's Slack Huddles?

Natasha Ivanova

How would you price Salesforce's Service Cloud differently for small business owners vs. enterprise?

salesforcePricing

How many mobile users use Shopify's Shopify Audiences on a daily basis?

shopifyEstimation

How would you estimate Stripe's Stripe Radar user count if they had to rebuild from scratch?

stripeEstimation

Design a subscription upgrade flow for Uber's Uber Freight that converts without feeling pushy.

uberProduct Design

Describe a situation where customer data changed your mind about a product decision.

Bohdan Petrenko

stripeBehavioral

How would you think about Google's platform vs. product strategy for Google Pay?

Brittany Walker

Design a wearable companion experience for Google's YouTube.

googleProduct Design

Walk me through how you'd improve the onboarding experience for Airbnb's Airbnb Experiences.

Irakli Mchedlishvili

airbnbProduct Design

What's the right success metric for LinkedIn's LinkedIn Premium feature targeting international users?

linkedinMetrics

What's the right international expansion strategy for Dropbox's Dropbox Sign?

dropboxStrategy

You're onboarding as the new PM for Spotify's Spotify for Artists. What metrics do you look at first?

You're onboarding as the new PM for Meta's Facebook. What metrics do you look at first?

How would you price Amazon's new payment experience for international users?

How would you price Stripe's Stripe Radar API for developers?

Should Twitter offer annual vs. monthly pricing for Twitter Blue? What's the right ratio?

How would you design Amazon's Kindle differently if the primary market were Southeast Asia?

amazonProduct Design

Design an alerting system for Airbnb's Airbnb for Work that catches regressions early.

Describe a time you had to influence a team without direct authority.

twitterBehavioral

Estimate the number of Figma files created created on Netflix's Netflix Ads tier in Q4.

Natasha Ivanova

netflixEstimation

What's the right success metric for Shopify's Shopify Markets feature targeting free tier users?

How would you size the market for a brand new Stripe Radar-type feature at Stripe?

stripeEstimation

How do you prioritize which metrics to improve first for Notion's Notion AI?

Design a metric to measure the quality of Slack's payment experience over time.

Salome Khachidze

Describe a product decision where you had to make a call with incomplete data.

Kayla Hernandez

dropboxBehavioral

How would you personalize the home screen of Salesforce's Sales Cloud for enterprise customers?

salesforceProduct Design

How would you estimate the revenue uplift from a 10% improvement in Notion's NPS score?

notionEstimation

How do you deal with VP of Marketings who keep adding scope to the roadmap?

Brittany Walker

netflixBehavioral

Walk me through how you'd report metrics to Uber's executive team in a weekly review.

What's Dropbox's strategy to turn power users into long-term loyal customers?

dropboxStrategy

Design a feature that helps enterprise customers on TikTok's TikTok Creator Fund find community.

tiktokProduct Design

You're onboarding as the new PM for Netflix's Top 10 feature. What metrics do you look at first?

How do you evaluate whether a product you built is actually creating value for users?

Mikhail Sokolov

stripeBehavioral

What metrics would you use to measure the success of Apple's iCloud launch?

How would you approach adding AR features to Slack's Slack Connect?

slackProduct Design

What does the ideal sharing flow look like for Snap's Spotlight?

snapProduct Design

How would you size the market for a brand new TikTok Shop-type feature at TikTok?

tiktokEstimation

How would you think about grandfathering existing customers during a Snap price increase?

Luka Gabrichidze

What's the right pricing structure for Notion's Notion Forms when cost to serve varies widely by customer?

Meta is losing deals to a cheaper competitor on WhatsApp. How do you respond?

Nataliya Savchenko

Should Microsoft launch a marketplace or keep Copilot as a standalone product?

microsoftStrategy

How many creators would switch to a competitor if Salesforce raised Sales Cloud prices by 20%?

Nataliya Savchenko

salesforceEstimation

Should Amazon charge per seat, per usage, or per outcome for Amazon Prime?

Mikhail Sokolov

Design a rewards/loyalty program for LinkedIn's LinkedIn Jobs. What's your framework?

linkedinProduct Design

How would you approach setting a launch price for Stripe's brand new Stripe Terminal?

Describe a product decision you regret. What would you do differently?

airbnbBehavioral

How do you make sure your team understands the 'why' behind the work you're doing?

dropboxBehavioral

Tell me about a time cross-functional alignment broke down and how you fixed it.

figmaBehavioral

Design a bundling strategy for Spotify's suite of products.

Irakli Mchedlishvili

Describe a time you had to advocate for enterprise customers internally against business pressure.

Danielle Sanchez

How would you measure trust and safety improvements in Meta's Messenger?

How would you measure virality and word-of-mouth for Uber's UberX?

Crystal Collins

How would you approach measuring Shopify's Shopify Audiences adoption in a new geographic market?

Design a collaborative feature for Meta's Meta Quest that's optimized for async work.

Yaroslav Bondarenko

metaProduct Design

How should Netflix think about vertical integration for its Netflix Games supply chain?

netflixStrategy

How do you measure power users satisfaction for Stripe's Stripe Radar without a survey?

Apple wants to enter the healthcare market. Should they? How?

Estimate the amount of data TikTok collects from small business owners through TikTok LIVE per year.

tiktokEstimation

Design a collaborative feature for Twitter's Twitter Communities that's optimized for async work.

twitterProduct Design

How would you add gamification to Dropbox's Dropbox Sign without making it feel gimmicky?

dropboxProduct Design

Walk me through a counterintuitive metric you'd use to evaluate Notion's Notion AI.

Natasha Ivanova

How would you simplify Apple's Apple Watch for mobile users who are new to the category?

appleProduct Design

How would you measure virality and word-of-mouth for Netflix's Netflix Ads tier?

What does the ideal sharing flow look like for Stripe's Stripe Tax?

stripeProduct Design

Design the error and empty states for LinkedIn's Creator Mode. What principles do you follow?

linkedinProduct Design

How would you estimate the revenue uplift from a 10% improvement in LinkedIn's churn rate?

linkedinEstimation

How would you redesign Netflix's Netflix Games from scratch if you had no technical constraints?

netflixProduct Design

How would you set the price for Slack's Slack Connect in Sub-Saharan Africa relative to the US?

Levan Gogichaishvili

How would you run a pricing experiment for Snap's Spotlight without alienating users?

Design an AI-powered assistant feature inside Uber's Uber Freight. What would it do?

Salome Khachidze

uberProduct Design

Snap is losing deals to a cheaper competitor on Spotlight. How do you respond?

What cross-device experience would you design for Shopify's Shopify Payments?

shopifyProduct Design

How would you measure whether Notion's API platform is being used as intended?

Kayla Hernandez

How would you evaluate the ROI of offering a 30-day free trial for Dropbox's Dropbox Sign?